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The most successful modern franchises don't stay in their lane. This strategy, known as , involves unfolding a single narrative across multiple delivery channels. In the digital age, the lines between "entertainment

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When a brand like Red Bull produces high-octane extreme sports documentaries, they aren't just selling a drink; they are creating entertainment content that fits perfectly into the lifestyle segments of popular media. They stop being an advertiser and start being a media mogul. 5. The Role of Technology: AI and Personalization