In 2021, the world was deeply immersed in a digital-first reality. This era saw a massive surge in: Viral video platforms. Localized content for the South Asian diaspora. The early mainstream emergence of deepfake technology. Increased demand for celebrity-centric digital media. The Role of South Asian Media Platforms

Edited media that often pushed the boundaries of traditional entertainment. The Rise of Synthetic Media and Deepfakes

💡 2021 was a pivotal year for the discussion surrounding "fakes" and synthetic media.