The Boron Letters -pdf- |link| -

Halbert famously viewed copywriting as a trade, not a literary art. He emphasized that the only metric for "good" copy is the amount of cash it generates. Key technical takeaways include:

: Find a group of people who have already demonstrated they are willing to spend money. The Boron Letters -PDF-

: People often lie about what they like, but their bank statements tell the truth. Halbert famously viewed copywriting as a trade, not

The Boron Letters Book Summary by Gary C. Halbert and Bond Halbert The Boron Letters -PDF-

The Boron Letters -pdf- |link| -

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Halbert famously viewed copywriting as a trade, not a literary art. He emphasized that the only metric for "good" copy is the amount of cash it generates. Key technical takeaways include:

: Find a group of people who have already demonstrated they are willing to spend money.

: People often lie about what they like, but their bank statements tell the truth.

The Boron Letters Book Summary by Gary C. Halbert and Bond Halbert