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: The saree remains a staple for press events, but the styles have shifted. Nayanthara is often credited with popularizing the "minimalist saree" look—clean lines, simple drapes, and elegant jewelry that millions of fans attempt to replicate. Actresses like Keerthy Suresh and Trisha Krishnan also frequently opt for silk or embroidered drapes, solidifying the saree as a "sensation" for public appearances.

in jumpsuits or coordinates, as seen on Priya Anand and Amritha Aiyer .

Press meets in Tamil cinema have evolved from formal Q&A sessions into mini fashion runways. Actresses now use these events to showcase versatile wardrobes that appeal to both traditional and modern sensibilities.