Replicas of the Lord Balaji idol were placed outside theaters to collect donations, essentially turning cinema halls into makeshift shrines.

Srinivasa falls in love with and marries Princess Padmavathi , the daughter of King Akasaraju .

The 1960 classic is a landmark Telugu mythological film that remains a cornerstone of South Indian cinema . Directed by P. Pullaiah and produced by V. Venkateswarlu , the film stars N. T. Rama Rao (NTR) in his iconic role as Lord Venkateswara, alongside Savitri as Padmavathi and S. Varalakshmi as Lakshmi. Plot Summary