The name is more than just a brand; it represents Shiraz’s core philosophy of exceeding expectations. In an industry where skepticism can be high, Shiraz adopted this title to signify a higher standard of work and a drive to prove his value. Key pillars of his brand include:
: Documenting his "untold" story to highlight that success is possible even when the odds are stacked against you. The "Extra Quality" Impact shiraz karam aka extra quality
: Hosting "Fan Q&As" to directly engage with followers and share life lessons. The name is more than just a brand;
: Maintaining professional excellence that aligns with the "Extra Quality" designation. Digital Presence and Engagement shiraz karam aka extra quality