Within just 14 to 15 hours , over one million fans used the code to download the album legally, causing the RIAA to certify the album as Platinum almost immediately.
Rihanna partnered with and the streaming service Tidal to provide the album for free as a gift to her "Navy" (her fan base). Here is how the historic giveaway unfolded: Rihanna Anti Album Free Download
The release of Rihanna's eighth studio album, Anti , remains one of the most innovative and talked-about events in modern music history. Released in , the album broke traditional industry rules by being offered as a free legal download to over a million fans. The Famous Free Download: How It Happened Within just 14 to 15 hours , over