Loading
: Focuses on long-term growth and competitive strategies.
: Discusses emerging themes such as green marketing, cause marketing, and marketing analytics. Core Concepts Explored rajan saxena marketing management pdf46
: Covers essential tactical planning, marketing research, and consumer behavior. : Focuses on long-term growth and competitive strategies
: Delves into product management, new product decisions, branding, and pricing. new product decisions
" Marketing Management " by is a premier textbook widely utilized by MBA and BBA students to understand the intricacies of the Indian market alongside global marketing principles. Now in its 6th Edition , published in late 2019, the text has been thoroughly updated to address contemporary shifts such as digital transformation and the rise of "new age" organizations like Netflix, Uber, and Amazon Prime. Key Features and Structure