Carly and Christy Connell built their brand on TikTok and Instagram before transitioning to OnlyFans, where they became top earners. Their brand revolves around their twin dynamic and bold lifestyle.

The creators utilized TikTok-style editing for their trailers, which helped the keyword go viral on search engines and social discovery pages.

By pooling their respective fanbases, both the Connell Twins and Eden Lux saw a massive spike in "PPV" (Pay-Per-View) sales and new monthly subscribers.