By May 2024, the "more is better" approach to social media was largely replaced by . Brands and creators began focusing on specific channels—like TikTok and Instagram —that yielded the highest community engagement rather than trying to maintain a presence everywhere.
: Despite the popularity of 15-second clips, there was a measurable resurgence in long-form content , including investigative journalism and in-depth educational videos, as users sought more substance. missax 24 05 07 addyson james naughty boy xxx 1 updated
: There was a distinct move toward "closed" or niche communities, such as broadcast channels on WhatsApp and Instagram, where creators could speak directly to their most loyal fans. Social media trends 2024: analyses and implications By May 2024, the "more is better" approach
: Interactive social commerce experiences, where users can see live product demonstrations and receive exclusive promotions, saw a compound annual growth rate of over 30%. : There was a distinct move toward "closed"
: Platforms like TikTok and Instagram became the primary search engines for Gen Z users looking for reviews, recommendations, and news.
In May 2024, the way users discovered entertainment changed. Search intent shifted from traditional search engines to social platforms.