: Maserati’s "OTO" (Online-to-Offline) retail model allows clients to start their journey in a digital space and transition seamlessly into specialized urban showrooms designed with a minimalist, gallery-like aesthetic. Maserati Entertainment and Media Content
Maserati’s approach to "The White Room" and its broader media strategy represents the brand's shift from a traditional automotive manufacturer to a purveyor of high-end digital and physical lifestyle experiences. This evolution integrates cutting-edge infotainment, bespoke customer journeys, and exclusive brand storytelling.
Modern Maserati models, such as the Grecale and MC20, feature the , a multimedia powerhouse that serves as the central node for in-car entertainment. Advanced Infotainment Features The Maserati White Book - Stellantis Media
: The Fuoriserie program allows customers to enter a physical or virtual "tailor-made" space to customize every detail of their car, from unique paint finishes to handcrafted interior materials.
