: Focuses on forecasting, predictive analytics, and data mining to optimize daily operations.
: Using time-series and causal data to predict future results. Resources and PDF Access
The book emphasizes "Marketing in Action," providing step-by-step instructions for complex analytical tasks: : Focuses on forecasting, predictive analytics, and data
: Tools for sizing markets, trend analysis, and identifying specific customer segments for targeted strategy.
Sorger categorizes marketing models into two primary types to help marketers choose the right approach for their objectives: Sorger categorizes marketing models into two primary types
: StephanSorger.com offers a "Master Content Table" including links to sample chapter PDFs (such as Chapter 1 Introduction ), PowerPoint slides, and downloadable datasets for case studies.
: Used to characterize existing marketing phenomena and identify causal relationships (e.g., how advertising spend directly impacts sales). price (assessment techniques)
: Deep dives into specific metrics for product (conjoint analysis), price (assessment techniques), distribution (channel evaluation), and promotion (budget allocation).
