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The term "Bollywood" was coined in the 1970s, coinciding with the rise of the "masala film" —a blend of action, romance, comedy, and melodrama paired with elaborate musical sequences.
Bollywood cinema is the powerhouse of Indian entertainment, transcending its status as a mere film industry to become a global cultural phenomenon. Often defined by its vibrant musical numbers, dramatic narratives, and massive star power, Bollywood—the Hindi-language sector based in Mumbai—has evolved from a regional medium into a significant driver of India's soft power and economic growth. The term "Bollywood" was coined in the 1970s,
The Evolution of Bollywood: From Raja Harishchandra to the Global Screen and massive star power
