Initially, Malayalam adult fiction was restricted to underground "yellow magazines" sold at local newsstands. However, the "Digital Kerala" movement changed everything. As smartphones became ubiquitous, creators began experimenting with graphic formats.

Using illustrations to drive the plot, making the narrative more engaging and easier to consume.

Despite the nature of the content, these stories often reflect local Kerala settings, traditional attire (like the Mundu and Saree), and regional dialects.

Several factors contribute to the enduring popularity of this genre: