The marketing strategy isn't just about selling a lipstick; it’s about selling a lifestyle that is often unattainable for the average college student.
Young women feel pressured to alter their appearance to match Jenner’s specific, often surgically enhanced, look to remain "relevant" in the influencer space. kylie exploited college girls
Marketing materials often suggest that by wearing these products, a student is one step closer to becoming a mogul, ignoring the massive structural advantages Jenner started with. ⚖️ The Counter-Argument: Mutually Beneficial? The marketing strategy isn't just about selling a
Brands under the Kylie Jenner umbrella frequently target college-aged women with high social media engagement but relatively small followings. often surgically enhanced
Find or testimonials from former brand ambassadors.
Compare Kylie’s marketing tactics to other like Fenty or Rare Beauty.