New Ethics Guidelines To Doctors on Use of Social Media: NMC
The intersection of healthcare and viral content has reached a fever pitch in 2026. While "medical influencers" once occupied a niche corner of the internet, they are now central figures in a global conversation about how we receive health information. However, this new digital frontier—often characterized by —comes with a complex web of ethical dilemmas and shifting public trust. The Rise of the "Medical Influencer"
As viral medical videos gain traction, they have also become a target for exploitation.
Many physicians have joined social media as a form of "digital duty" to combat the dangerous viral trends they see in their clinics. The Dark Side: Misinformation and Deepfakes
Regulatory bodies, including the GMC and the National Medical Commission (NMC), have updated their guidelines for 2026 to address these challenges.
