Much like video games (think Fortnite or Roblox ), TV shows and film franchises now use social media and "transmedia storytelling" to keep the narrative alive between releases.

Virtual Reality (VR) and Augmented Reality (AR) are turning "watching" into "experiencing," allowing fans to step inside their favorite popular media worlds. The Bottom Line

From AI-assisted scriptwriting to virtual influencers, artificial intelligence is beginning to provide a constant stream of updated content at a fraction of the traditional cost.