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To link them effectively, we first have to distinguish between the two:

Linking the two means taking a creative spark and plugging it into the massive, high-voltage grid of the public consciousness. 2. Transmedia Storytelling: Content Without Borders fotopskxxx link

Linking entertainment content and popular media is about creating a feedback loop. Great content fuels media discussions, and media trends provide the data needed to create even better content. To link them effectively, we first have to