Since everyone is diving deep into their own personalized 24/12 streams, the universal cultural moment is becoming rarer. We are trading broad, shallow experiences for deep, narrow ones.
Because media is so deep, communities can form around incredibly specific interests. You can spend 12 months a year consuming nothing but content about a single 1990s anime or a specific sub-genre of "Lo-fi" beats.
While the availability of rich, engaging content is a marvel of technology, the "deeper 24/12" lifestyle comes with hurdles:
Platforms like TikTok and YouTube use deep learning to understand your subconscious preferences. This creates a feedback loop where the content isn't just available 24/12; it is hyper-personalized, making the "rabbit hole" deeper than ever before.