by are a popular boutique option. These small, 14kt gold-filled or sterling silver charms are designed to be paired with bold hoops, offering a minimalist yet personalized style often associated with modern Southern aesthetics. 2. Influencer "Shop My Look" Links

: During the Season 10 reunion of the Bravo show Southern Charm , makeup artists often provide "links to shop" specific looks. For instance, a common practice is for followers to comment a specific name (like "Charley") on Instagram to receive a direct link to the skincare and makeup products used for the show.

In the world of social media, "Southern Charm" often refers to the specific aesthetic of Charleston-based influencers.