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proposes a new "biz-tech ecosystem" where: Rational Thinking: Data-driven, logical analysis of facts.

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Recognizing that while big data is important, it must be integrated into a larger organizational "information fabric" that includes tacit knowledge. business unintelligence pdf new

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Examining the moral implications of collecting massive amounts of personal and organizational data.

Valuing the emotional and social aspects of decision-making that traditional BI tools often ignore. Where to Find Resources and PDFs

Making heuristic decisions "at the speed of thought" rather than waiting for complex reports. Key Themes in Business unIntelligence Research