The book is structured into sections covering the nature of communication, business writing, oral skills, and intercultural communication. Core Concepts Covered
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The revised version is designed as a "digital-first" textbook that caters to the evolving needs of MBA, BBA, and B.Com students. The book is structured into sections covering the
is widely considered a foundational textbook for students and professionals across India. Authored by Dr. K.K. Sinha , a seasoned HR professional with over 40 years of leadership experience at organizations like NTPC and SAIL, the book bridges the gap between academic theory and corporate reality. is widely considered a foundational textbook for students
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New sections discuss how the pandemic altered business communication, focusing on remote collaboration and virtual leadership.