The first 15 issues provide a "bootcamp" in the mechanics of high-conversion emails:
The early issues of Email Players focus on shifting a marketer's mindset from "providing free value" to "selling with every word". Key themes include: Ben Settle - Email Players 1 - 15
Settle teaches how to connect personal stories, pop culture, and philosophical observations to a product offer. This keeps readers engaged even when they are being pitched daily. The first 15 issues provide a "bootcamp" in
Rather than hammering readers with generic product benefits, Settle advocates for highlighting the "painful symptoms" they feel—or will feel—if they don't find a solution. Highlights of Early Techniques Rather than hammering readers with generic product benefits,
The first 15 issues (roughly the first 1.25 years of the publication) established the foundation for Settle’s "infotainment" methodology—a strategy that combines entertainment with hard selling to make emails incapable of being ignored. Core Philosophies in Issues 1–15
Understanding and optimising the 5 important parts of an email