: From the "Aqua Sparkle" ad in 2006 to "Tatoo Masti" in 2005, Aishwarya’s presence helped Lux maintain its status as the "beauty bar of film stars".
: The ad portrayed the couple in a mischievous "role reversal," with Aishwarya playing a prank and blindfolding Abhishek. aishwarya rai s nipple out in lux add caught on camera 2
One of the most viral Lux campaigns featured Aishwarya alongside her husband, Abhishek Bachchan. This 2009 "Behave Beautiful" campaign marked their first-ever joint brand endorsement. : From the "Aqua Sparkle" ad in 2006
: This promotional contest allowed winners to "live a day in Aishwarya's life," offering beauty kits and designer saris. : Captured by the creative team, these outtakes
: BTS footage revealed a "down-to-earth" side of the couple, with Aishwarya expressing pride in how the script translated their real-life relationship.
: Captured by the creative team, these outtakes show the meticulous styling by Aki Narula and makeup by Mickey Contractor to achieve that "Lux glow". 2. A Legacy of Beauty and Star Power
: In 2011, she starred in a unique Lux commercial featuring WWE’s The Bella Twins, highlighting the brand's global reach.