A prominent Indian streaming service founded by Vibhu Agarwal in 2018. It specializes in adult 18+ web series and short films.

While known for bold scenes, they also offer drama, horror, suspense, and thriller series.

The rise of these platforms has created a niche for "Ullu Girls" (actresses specializing in bold content) and a variety of creative roles including directors and scriptwriters who focus on edgy storytelling.

These platforms primarily cater to audiences seeking "bold" or "uncut" content, which has become a significant part of the Indian digital lifestyle.

Content is available in various regional languages, making it accessible to a broad Indian audience.

Viewers often integrate these streaming services into their "lifestyle" as a form of late-night or private entertainment, particularly during periods like the lockdowns, which saw a significant spike in viewership for explicit content.

The growth of these apps reflects a shift in the entertainment business model towards subscription-based adult content that operates on the periphery of traditional Indian cinema. Content and Entertainment Features