Paying platforms to guarantee reach to a specific audience. 2. The Lead Magnet Mastery
To get "engaged leads"—people who actually show interest—Hormozi suggests creating a . 100m leads pdf by alex hormozi link
Once the "Core Four" are optimized, you scale further by leveraging other people: Encouraging referrals. Employees: Building an internal outbound team. Agencies: Outsourcing specific advertising channels. Paying platforms to guarantee reach to a specific audience
For those struggling to see results, Hormozi's "Rule of 100" provides a benchmark for effort: 100m leads pdf by alex hormozi link
Solve a small problem for free to prove you can solve the bigger problem for money.